Integrity should be a cornerstone for every brand, and one that should not be comprised. As soon as you compromise your Foundation will surely crumble. Build your Foundation on rock vs sand.

Consistent messaging, assuring those who see a crack in the Foundation they have the freedom to repair what is broken.

At LiquidMind #liquidmindsite we support our global brands in assuring they are setting a solid Foundation driven by Integrity from the top down.

Take a look at my new Podcast “The Visionary Chronicles” where we discuss the most pressing issues facing businesses, and providing solutions.

#liquidmindsite

#thevisionarychronicles

#integrity

#hbr

https://hbr.org/2020/07/how-to-build-a-company-that-actually-values-integrity

The author

Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.