Content is King…relevant Interactive Content that is personalize takes this to another level.

Content that allows users to build their own experience is a key focus for brands, as they look to engage with new “Digital Consumer”. This new world reality has consumers attention span getting shorter and shorter…currently 7-8 seconds, and going lower each day. Being able to “capture” the consumers attention will be integral to a long term marketing strategy.

Just putting content, and no engagement is simply a waste of both the brand and consumers time. They may look, but not engage.

Good article from DMN on the progression of Interactive Content.

https://www.dmnews.com/content-marketing/article/21081270/why-interactive-content-is-the-future-of-digital-marketing

The author

Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.