KPI’s while important need to be clearly defined both from tangible along with a cause and effect standpoint.
To many times brands will say they are using KPI’s, but struggle to ID what they are measuring, much less corrective action to increase efficiency.
At LiquidMind #liquidmindsite we support our brands in developing meaningful and measurable KPI’s. With the environment we now find ourselves in, along with the changing face of commerce, these will be invaluable to brands moving forward.
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.