January 20, 2020


by LiquidMind in Business 0 comments

Leadership is a talent many say they have, but few actually possess. There is so much that goes into a great Leader, and personality is a leading indicator of your ability to lead your Brand or Team, both are intertwined and essential to the success. 

I have seen many Brands where the Leadership has neither ability, and the company suffers as a whole. I have found that the Leadership principles of taking care of your team, ensuring they have the tools to succeed in their role and the ability to move beyond the status quo is key. Meaning, they feel valued…

Skillset, and education are pieces of the puzzle, but your ability to authentically lead with a Passion for the Brand, the Knowledge to do what is right for the brand and Compassion for your Team is a winning combination. 

At LiquidMind #LiquidMindsite, we have supported many companies in definin leadership principles, roles and path to successfully executing on your key objectives. 





The author

Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.

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