You may not know where to exit the wave, but you can sure ride and adapt along the way. Being able to lead others while there seems no clear direction is what defines brands that have longevity.

In this crisis finding a way to lead and set the path forward while understanding the unknown is a unique trait that few possess. More often than not, most shrivel up and fail at all levels, in a time when leadership is paramount to survival.

At LiquidMind #liquidmindsite we have been working with our brand leadership teams to find ways to execute during the crisis, so when they come out the back end of the wave it will have been

#leadership

#leadershipskills

https://hbr.org/2020/04/leaders-do-you-have-a-clear-vision-for-the-post-crisis-future

The author

Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.