Being a great Leader entails so much more than talent alone, you must be authentic, passionate, engaging, and compassionate.
With each of these traits, authentication is a common thread that separates true leaders from those who are just faking it, and eventually, it catches up with them.
Yes, talent is key, but being authentic is what unlocks someone getting on a path to true leadership.
At LiquidMind #liquidmindsite we work with our brands to ensure each understands the importance of being an authentic leader, no matter your role. Everyone can impact a brand regardless of their position.
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.