As Leaders of your brand, you must always be looking to inspire those who are part of your brand, both internal and external.
This inspiration and Vision are formed through the words you choose. Be careful to use words that match the Vision, the Commitment, and the Strategy you are deploying.
#inspirationalleadership #strategy #leadership #liquidmindsite
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.