July 7, 2020
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by LiquidMind in Business 0 comments

Being an effective Leader involves many areas from professional to personal. The ability able to sustain your brand foundational principles, not compromising loyalty or brand equity for short term gain, providing reassuring guidance whether in storms or calm waters.

This requires focus, and the ability to pivot when and where needed. In these turbulent times, having effective Leadership qualities is integral to a brand maintaining its long term Vision.





The author

Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.

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