Transformational leaders are a rare breed, and those who do have the opportunity to lead a brand are the ones who leave a Legacy.
This is achieved through a systematic approach built around the foundation of the company, improving weaknesses and leveraging strengths.
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@bryansmeltzer.com
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https://hbr.org/2021/05/4-actions-transformational-leaders-take
The author
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.