The Visionary Chronicles Podcast

Lifestyle Branding | Driving Value beyond Product

Being able to position your Brand through a Lifestyle realized is a tangible, long-term strategy that will both build a Loyal Community and drive Brand Equity.

In my new Podcast, I discuss this branding strategy.

#thevisionarychronicles

#lifestylebrand

#brandingstrategy

#liquidmindsite

https://bryansmeltzer.podbean.com/e/lifestyle-branding-driving-value-beyond-product/

The author

Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.