The Visionary Chronicles Podcast
Lifestyle Branding | Driving Value beyond Product
Being able to position your Brand through a Lifestyle realized is a tangible, long-term strategy that will both build a Loyal Community and drive Brand Equity.
In my new Podcast, I discuss this branding strategy.
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.