“A song has to take on character, shape, body and influence people to an extent that they use it for their own devices. It must affect them not just as a song, but as a lifestyle.”
Life from David Bowie
The Visionary Chronicles PODCAST
Lifestyle Branding | Driving Value beyond Product
Lifestyle Branding is a critical foundational piece to ensuring a brand understands who they are, what they are selling, and why they exist.
Lifestyle positioning is a well-thought-out process anchored in principles all can understand, adopt, and follow both inside and outside the company. In overseeing both the product and marketing with globally recognized brands such as; Oakley, adidas, TaylorMade, and having worked with many others through LiquidMind, this is the primary foundation principle that provides synergy to the brand as a whole.
In looking at the definition of the word Lifestyle it consists of; Habit, Attitudes, Tastes, Moral Standards, and the Economic level by which one exists. This is a very concise definition that translates well to Lifestyle Branding. I have found over my years that premium brands who have anchored their Lifestyle Branding have 5 distinct traits in common;
• They are Authentic.
• They are Consistent.
• They are Passionate.
• They are Compassionate.
• and They are Always the Best in Class!
In order to earn the right to sell a Lifestyle, and build Value beyond Product, these foundational Principles must be followed authentically and passionately.
” Authenticity in branding requires a step by step, a measured methodology that doesn’t veer from a brand’s key identity…”
In my new Podcast, I discuss Lifestyle Branding | How to Drive Value beyond Product. How do global brands develop and deploy this strategy to ensuring long-term generational success?
In my new Podcast, Lifestyle Branding | Driving Value beyond Product, I discuss Lifestyle Branding, the 5 critical points to ensuring you can effectively and authentically position your Brand to drive value beyond product creation.
The Visionary Chronicles Podcasthttps://www.linkedin.com/embeds/publishingEmbed.html?articleId=7082348233105355808
We discuss this, along with other business strategy topics and pressing issues facing Entrepreneurs, Executives and Small Business Owners.
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a Brand Strategy Firm for those looking to disrupt their industry, build a global digital platform, business execution leadership, or just need someone who understands the complexities of your business and can provide solutions.
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.