April 26, 2021
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Lifestyle Branding | Driving Value Beyond Product

by LiquidMind in Business , Entrepreneurship , Leadership , Marketing 0 comments

“A song has to take on character, shape, body and influence people to an extent that they use it for their own devices. It must affect them not just as a song, but as a lifestyle.”

Life from David Bowie

The Visionary Chronicles PODCAST

Lifestyle Branding | Driving Value beyond Product

Lifestyle Branding is a critical foundational piece to ensuring a brand understands who they are, what they are selling, and why they exist.

Lifestyle positioning is a well-thought-out process anchored in principles all can understand, adopt, and follow both inside and outside the company. In overseeing both the product and marketing with globally recognized brands such as; Oakley, adidas, TaylorMade, and having worked with many others through LiquidMind, this is the primary foundation principle that provides synergy to the brand as a whole.

In looking at the definition of the word Lifestyle it consists of; Habit, Attitudes, Tastes, Moral Standards, and the Economic level by which one exists. This is a very concise definition that translates well to Lifestyle Branding. I have found over my years that premium brands who have anchored their Lifestyle Branding have 5 distinct traits in common;

• They are Authentic.

• They are Consistent.

• They are Passionate.

• They are Compassionate.

• and They are Always the Best in Class!

In order to earn the right to sell a Lifestyle, and build Value beyond Product, these foundational Principles must be followed authentically and passionately. 

” Authenticity in branding requires a step by step, a measured methodology that doesn’t veer from a brand’s key identity…”

Debbie Millman

In my new Podcast, I discuss Lifestyle Branding | How to Drive Value beyond Product. How do global brands develop and deploy this strategy to ensuring long-term generational success?

In my new Podcast, Lifestyle Branding | Driving Value beyond Product, I discuss Lifestyle Branding, the 5 critical points to ensuring you can effectively and authentically position your Brand to drive value beyond product creation. 

The Visionary Chronicles Podcasthttps://www.linkedin.com/embeds/publishingEmbed.html?articleId=7082348233105355808

We discuss this, along with other business strategy topics and pressing issues facing Entrepreneurs, Executives and Small Business Owners.

Please check out “The Visionary Chronicles” on these sites. 


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The author

Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.

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