Loyalty, authentic growth is hard to measure but must be quantified in order to understand who is driving your future.
In the age of direct to consumer e-comm business, you must have an edge beyond just great product. You must be able to authentically connect with your Loyal community in order to grow organically.
I say organically, as most brands may continue to grow, but do not understand that customer attrition is eating them alive, and may not be able to correct course until it is too late. Organic growth goes back to the foundational principle of… “taking care of those who already part of your community”. The old marketing funnel of moving on after customer acquisition is no longer valid. You must have a cohesive “Loyalty Loop” which continues to engage with your customers beyond the product. Having a strategy around measuring customer Loyalty can be directly attributed to long term customer revenue value.
Be sure to have a plan in place for “post” purchase engagement, providing value beyond product. Remember they are purchasing a Lifestyle, and a brand community, make it worthwhile.
Loyal, long-term customers provide ongoing organic growth.
At LiquidMind #liquidmindsite Harvard Business Review
we develop foundation platforms for brands.
At times, either in the beginning, or over the course of building a brand, these get lost in translation or become reactionary vs proactive strategies. To build a successful brand, these need to be front and center as a company lays the foundation for successful Growth. At Liquid Mind, we assist you in either IGNITING or RE-IGNITING your brand through foundational Growth elements. Strategy Partner for Disruptive Brands. The LiquidMind team has extensive executive level experience in; Go to Market Development, Startups, Brand Positioning, Product Creation, Marketing Strategies, Social Media Channel Development and Merchandising Execution with some of the most worlds most re-known brands.