Loyalty Loop Brand Marketing…
The consumer purchase Journey has changed significantly, and for the better.
For those brands who have decided to embrace, and authentically make this Journey easier for your community to thrive, those who choose to ignore it are slowly killing off their lifeblood to future success!
The Loyalty Loop is the new engagement, and your ability to activate with your community not only during the consideration through purchase cycle, but post-purchase is when a brand truly gains Loyalty.
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LiquidMind Inc, Brand Strategy Firm
The author
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.