March 3, 2022
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Loyalty & Value, The Anchors for a Successful Brand

by LiquidMind in Business , Entrepreneurship , Leadership , Leadership , Marketing , Social Media , Social Media , The Visionary Chronicles 0 comments

Loyalty & Value, The Two Anchors for “Recurring” Revenue Growth

When brands are looking to generate revenue growth and expansion, driving market share on a global scale, there is always a common truth, either you are building Loyalty or Driving Value.

The product itself is driven by performance, lifestyle enhancement, or some other “tangible” metric. Your ability to build “Loyalty”, and provide “Value” are the two pillars that will drive LONG-TERM revenue growth for your Brand.

Have a plan to increase Community, Customer Loyalty, and Value BEYOND the product and you will succeed!

In my new book, #TheVisionaryBrand I discuss this strategy in detail, along with many other attributes which define a Visionary Brand!

Now available through Amazon, Barnes & Noble, along with other global book distribution sites;

The Visionary Brand


Barnes & Noble –

#TheVisionaryBrand #TheVisionaryBrandBook #visionaryleadership #thevisionarychroniclespodcast


Bryan Smeltzer

LiquidMind Inc.


The author

Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.

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