Marketing for a brand is key in good times, but also in crises such as what we are going through now.

You must be able to continue to engage, ensuring you are messaging properly and building on your core brand values and principles. Going dark does not help with expanding your brands reach.

This is counter-intuitive in a crisis when you are looking to mitigate risk, but this should be a time to adapt, not eliminate.

Being most brands cut back, this is the time to capitalize on an opportunity to expand and connect with your community.

They are your current and future revenue stream.

Adapt or Die…

At LiquidMind #liquidmindsite we are assisting our brands in adapting to this new world we live in, and thrive as a result..

#liquidmindsite

#thevisionarychronicles

https://hbr.org/2020/08/dont-cut-your-marketing-budget-in-a-recession

The author

Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.