Trends seem to change as quickly as your mood these days, but you must be able to “adapt”, and “adopt” quickly.
The challenge many brands have is to know “when” and “how”, not only from the adoption perspective, but also knowing when to pivot or get out completely.
Marketing ROI has become more tangible, making those in charge more accountable for results, for the good and the bad. This is important, as you will be able to engage your team to define success, and ensure they are providing metrics which define your future, near-term and long-term.
At LiquidMind #liquidmindsite we provide ongoing support in developing a cohesive strategy to ensuring you know what to “adopt” and when to “pivot”.
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.