October 14, 2019

Masterpiece Creation…

by LiquidMind in Business 0 comments

When striving to build great products, you must always remember the “Beauty is in the Details”. Most brands look to compromise at some point when commercializing their products. This can be in form of areas not seen (internal), or items discarded (packaging). The most sophisitcated and longest lasting brands are ones who “find” a way not to compromise on quality, aesthetics or design integrity, and strive to “Build a Masterpiece” within a financially viable model. Conceptually this is always the goal, but in reality not always achieved. However, if not established at the outset, this goal can never materialize. Another benefit to setting this “Masterpiece Vision” is everyone is driving towards the same goal, and if compromises are made they recognize the impact.

In the minds of everyone involved in conceptualizing, developing and building your product, each should feel as if they are part of building brand equity. It was Leonardo de Vinci who once said, “Simplicity is the Ultimate Sophistication”, and if each piece is thought out in this manner success can be achieved. Simplicity in Design or Function can take the form of Internal Design, Exterior Details, Color Schemes, Packaging, Materials Utilized or Font designs. Each individually do not create a “Masterpiece”, but collectively may achieve this goal.

The goal of the Product Creation process is to create a “Vision” of what your brand strives to be. Never compromise, or shortchange your product or process, for if you achieve success without compromise, success will surely follow.

Always look to “Never Compromise”..!

Always Strive to “Build your Masterpiece…” !

Always Spread the “Brand Vision…” !

Enjoy the Ride..!

Bryan Smeltzer



LiquidMind, Brand Strategy Partner

“Product Innovation & Marketing Success Blog..”

The author

Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.

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