Archive

Python Wrap PPE Global Product Line Creation/Development / Commercialization Product line creation, and commercialization. Product Certification. Global product line positioning strategy. Brand Book creation. Develop marketing assets, creative, collateral and digital activation plan. Built Schutt Sports DOD/Military PPE program. Liquid Mind 949-378-6188 | info@liquidmindsite.com Copyright © 2022 All Rights Reserved.  Read More

TaylorMade Golf Global Softgoods/Acessories Product Creation/Development/Sourcing Implement Product Creation/Innovation Platform across multiple categories (Golf Bags/Gloves/Accessories/Travel Gear) Executed Global Product Line Secured 2 Utility Patents Established #1 Stand and Cart Bag Liquid Mind 949-378-6188 | info@liquidmindsite.com Copyright © 2020 All Rights Reserved.  Read More

Rudy Project Supported Rudy Project brand re-entry into the Americas. Create Business Development Strategy and marketplace execution. Baseline Plano eyewear multi-channels categories (Run, Tri, Bike, Hunting, Fishing,Moto). Establish Regional Sales Teams. Support Key Account Development. Liquid Mind 949-378-6188 | info@liquidmindsite.com Copyright © 2020 All Rights Reserved.  Read More

KOKOPELLI Created “Go To Market” Strategy, Positioning and Brand Development. Developed Brand Creative Presentations, Sales Programs and Retail Merchandising. Ongoing Executive Management/Board Advisory. Liquid Mind 949-378-6188 | info@liquidmindsite.com Copyright © 2020 All Rights Reserved.  Read More

PatchMD Define, develop and build incremental Revenue Channels for PatchMD outside of Core business. Built Product Line Plan for creating new Sports Performance (training/performance/recovery). Develop comprehensive marketing strategy. Defined comprehensive distribution Channel opportunities. Move PatchMD into sports performance category. Liquid Mind 949-378-6188 | info@liquidmindsite.com Copyright © 2020 All Rights Reserved.  Read More

Alp-n-Rock PE/VC Funding Premium Woman’s Outdoor Lifestyle Brand. Engage w/ brand to position for potential equity offering. Analysis of current operations, and opportunity to secure PE. Define, realign brand to secure funding. Liquid Mind 949-378-6188 | info@liquidmindsite.com Copyright © 2020 All Rights Reserved.  Read More

GUNNAR OPTIKS Channel Development Strategy Premium Gaming Eyewear brand Define Corporate Strategy for entering Office/Corporate channel. Amazon development, align channel specific resources to build, manage and expand while maintaining brand equity. M & A analysis, bolt on’s that provide synergies and are accretive to current business. Channel positioning, brand positioning, relative to target demo. Liquid [...] Read More

KAWASAKI Product Concept Creation Kawasaki Vulcan 1700“Stealth” Concept Hybrid Cruiser Project Engage with leading edge development concept for Hybrid Technology into Cruiser market. Lack of leadership, downturn in motorcycles category growth and the evolution of Hybrid within auto’s represented an opportunity to gain “first mover” advantage. Define opportunity, technology challenges and market feasibility. Extend range [...] Read More

adidas Global Product Category Development With declining branded category market share, and no product “pipeline”, a market-leading “breakaway” strategy was implemented allowing adidas to realize double digit market share gains and peer group awards. Implemented Product Creation process across key golf softgoods and accessories categories. Liquid Mind 949-378-6188 | info@liquidmindsite.com Copyright © 2020 All Rights Reserved.  Read More

MERCHANDISING INTERACTIVE BRAND EXPERIENCE ICON INTERACTIVE DIGITAL DISPLAY…Developed first “interactive” digital merchandising platform with full product Hologram renderings. Tangible, increase in retail turns, built “in-store” consumer interactive experience. Liquid Mind 949-378-6188 | info@liquidmindsite.com Copyright © 2020 All Rights Reserved.  Read More