PRODUCT DEVELOPMENT

• Kaenon, a $10M premium eyewear brand.
• Worked with Kaenon executive team to identify new product line extension opportunity. Defined team eyewear segment, market positioning, sales forecasting, and market timing.
• Kaenon, premium, upper tier, optics brand emerged in 2001 from an intense passion and a clear desire to never compromise.
• Determined to create something better, they developed the proprietary polarized SR-91® lens — the world’s first non-compromising polarized lens. Wrapped in unique, California-designed frame styles built for comfort and performance, along with distinct colorways and hand-painted treatments unique to Italian craftsmen, Kaenon sunglasses became more than a reality, they raised the standard in performance eyewear.Starting with the very first innovation, SR-91.Thier conviction is to never compromise isn’t just a way of thinking; it defines their way of living. We’ve resolved to never compromise clarity for style, or comfort for performance.