Product Concept Creation

Kawasaki Vulcan 1700“Stealth” Concept Hybrid Cruiser Project

• Engage with leading edge development concept for Hybrid Technology into Cruiser market.
• Lack of leadership, downturn in motorcycles category growth and the evolution of Hybrid within auto’s represented an opportunity to gain “first mover” advantage.
• Define opportunity, technology challenges and market feasibility.
• Extend range to collateral product segments; scooters, female and GEN X/Y.