Open Innovation is a powerful tool for those companies comfortable with their strategy to innovate and build a long term pipeline of products. Those who do not have this disruptive mindset, and play it safe find Open Innovation a potential to their livelihood.
In these unprecedented times, finding ways to collaborate with one another is key to ensuring that we continue to progress and realize market-changing products. In a way having risk-averse out of the equation seems to enhance Open Innovation #stevejobs results, as they are not looking to gain individually, but rather grow as a team.
At LiquidMind Inc #liquidmindsite we are working with our brands in order to define cross-category innovation and provide solutions to others as well. Progressing as a brand, but collaborating as a team.
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.