Personalization #personalization has now become the norm for those looking to take their DTC #directtoconsumer business to the next level. In order to effectively maximize this strategy you need to have a cohesive, global plan… Yes, global… The world we live in has become more tangible through DTC, and in order to build this opportunity you must start on your home turf first, earn your stripes and then move to the next regional opportunity, one that is closest to your native base of business. From there you will continue to maximize each step along the way to global success.
At LiquidMind #liquidmindsite #entrepreneurship we are supporting brands through this crisis, and finding ways to ensure revenue continues to flow.
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.