Personalization is a key piece to an overall digital marketing strategy, being able to read the consumers mind is a little trickier…but doable..
Being able to personalize the user experience not only enhances ROI, but sets up a relationship with your consumer. Conversion is key, but affinity for your brand is crucial if you are to sustain long term, predictable revenue.
As they say, it is always better to take care of your current customer, than it is to acquire a new one.
Great insight from Direct Marketing News on getting inside your head…
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