Being able to engage with, and maintain your current or future customers is a key metric to the long term success of any brand.
This was not always the case, as the purchase funnel did not engage post-purchase, now it is a necessity. Engagement with purpose, providing value to the customer. This is what allows you to maintain and engage.
At LiquidMind #liquidmindsite we are working with our brands to ensure they are integrating and managing their Loyalty Loop cycle effectively.
#liquidmindsite
#loyaltymarketing
#loyalty
The author
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.