Personalization is the “now” future, a must have and the holy grail for brands looking to establish, maintain and grow their community.
Being able to communicate one to one w/ accuracy, at a granular and intuitive level is very difficult, but you must be at least laying the groundwork for implementation.
The key will be to inquire w/o being obtrusive, while gaining valuable knowledge about your consumer with each engagement. Not accumulating data, and not finding ways to personalize is where you meet your fate.
Personalize, engage and add Value, your Community will expect no less…
At LiquidMind #liquidmindsite we are assisting our brands with defining metrics to ensuring they stay ahead of the Personalization curve, and continue to grow their Community while adding Value.
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.