Pivoting #pivot during a Crisis is a required, but Pivoting as a normal course of business is a mandatory part of an ongoing Foundational principle.

Many businesses only move when they are pushed, those who are progressive are constantly Pivoting to ensure they maintain and grow their market share.

This term has come front and center with the Pandemic, but it also has woken up many brands that have been static.

At LiquidMind, #LiquidMindsite we are supporting Brands who understand that Pivoting is mandatory to sustain long term success.

Check out my NEW Podcast, “The Visionary Chronicles”, where we discuss the most pressing issues, strategies and opportunities facing businesses today.

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#thevisionarychronicles

#pivotyourbusiness

#crisismanagement

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https://hbr.org/2020/07/how-businesses-have-successfully-pivoted-during-the-pandemic

The author

Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.