Pivoting, whether in a crisis or not, is a critical decision that can impact a brands success formula short and long term.
In this C-19 crisis, many brands throw ideas against the wall with the hope something will stick vs a calm, cohesive and coherent plan to find a path that continues to drive brand growth.
Pivot if you must just be sure you have a purpose, a reason, a plan and can execute against this path with a core competency your company culture can embrace. Having a Passion for what you do is a key principle to ensuring you stay on course.
At LiquidMind Inc #liquidmindsite we support our brands in creating a vision for their future #brandstrategy and supporting the execution of it within the company.
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.