September 29, 2020
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Pivoting | Redirecting your Path…

by LiquidMind in Business , Entrepreneurship , Leadership , Marketing , Social Media 0 comments

Pivoting is essential during BOTH a Crisis or when you are seeing a rapid deterioration of your revenue base and category market share.

There are many ways to Pivot, but each MUST follow the Foundational Principles of the brand, staying true to who you are, what you do, and how you do it. Each of these must be left intact in order to come out the back healthy and ready to conquer your competition.

In the lastest The Visionary Chronicles Podcast, I discuss Pivoting, strategies for executing this properly.





The author

Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.

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