Pivoting during a Crisis, or when you feel revenue declines are irreversible, is a necessary strategy to ensure you thrive or survive.

However, like most strategies, you must have a plan to differentiate yourself, whether in product or a definitive POD.

Define your Pivot point, develop your Pivot strategy, communicate your new direction, and execute relentlessly.

At LiquidMind #liquidmindsite we are continually supporting our brands to ensure they are defining these areas prior to committing to a new Pivot strategy.

#liquidmindsite

#pivot

#pivotyourbusiness

#thevisionarychronicles

https://hbr.org/2020/09/when-its-time-to-pivot-whats-your-story

The author

Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.