Knowing how to build market share is an art, and those who have mastered this skill have found proper positioning to be a strategic key to success.
Staying away from shark-infested waters and finding your open water to product category growth.
In my new Podcast from The Visionary Chronicles, I discuss this strategic positioning and how you can apply this principle.
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.