The Visionary Chronicles PODCAST
Positioning | Finding your Open Water
For a Brand, Positioning is a cornerstone piece of the strategy puzzle.
For many, they either do not define their competitive POD, and channel positioning or they fail to stick with their foundational positioning in order to gain a temporary win.
Either way, you must first define your positioning, your value proposition, and market POD, then STICK your channel strategy. Once you lose the Loyalty of your target Demo it is significantly harder to gain back their Trust.
Define your Channel POD
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.