March 25, 2021
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Positioning | Finding your Open Water

by LiquidMind in Business , Entrepreneurship , Leadership , Marketing 0 comments

The Visionary Chronicles PODCAST

Positioning | Finding your Open Water

For a Brand, Positioning is a cornerstone piece of the strategy puzzle.

For many, they either do not define their competitive POD, and channel positioning or they fail to stick with their foundational positioning in order to gain a temporary win.

Either way, you must first define your positioning, your value proposition, and market POD, then STICK your channel strategy. Once you lose the Loyalty of your target Demo it is significantly harder to gain back their Trust.


Define your Channel POD

Build Loyalty

Gain Trust




Bryan Smeltzer

LiquidMind Inc.

The author

At times, either in the beginning, or over the course of building a brand, these get lost in translation or become reactionary vs proactive strategies. To build a successful brand, these need to be front and center as a company lays the foundation for successful Growth. At Liquid Mind, we assist you in either IGNITING or RE-IGNITING your brand through foundational Growth elements. Strategy Partner for Disruptive Brands. The LiquidMind team has extensive executive level experience in; Go to Market Development, Startups, Brand Positioning, Product Creation, Marketing Strategies, Social Media Channel Development and Merchandising Execution with some of the most worlds most re-known brands.