“Authentic” Product Creation is a process where a brand has developed such an efficient and effective system, they are able to commercialize concepts that drive or re-create product categories. This system is key to gaining their competitive advantage long term, and leaves your competition to “imitating” and not truly “innovating” in their space.

By “imitating” they lose their authentication, and as a result the “edge” becomes “dull” and the “passion” fades. This is when brands who have a “Authentic” product creation “Systems” come in for the “kill” and take down the competition. It is integral to your long term success that you understand that taking “risks” in your product creation life cycle is critical to ensuring your “passion” stays alive. Risk adverse companies eventually die and become prey for those willing to “re-create” their DNA and maintain their lifeblood as a Brand…

• Always look “Create” original masterpieces…
• Always look ahead, never behind, leave that for “Imitators” …
• Always maintain your “Lifeblood” as a brand…

Enjoy the Ride..!
Bryan Smeltzer

LiquidMind

LiquidMindsite.com

“Product Innovation & Marketing Success Blog..”

The author

Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.