July 17, 2019
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Product Creation…

by LiquidMind in Business , Social Media 0 comments

“Authentic” Product Creation is a process where a brand has developed such an efficient and effective system, they are able to commercialize concepts that drive or re-create product categories. This system is key to gaining their competitive advantage long term, and leaves your competition to “imitating” and not truly “innovating” in their space.

By “imitating” they lose their authentication, and as a result the “edge” becomes “dull” and the “passion” fades. This is when brands who have a “Authentic” product creation “Systems” come in for the “kill” and take down the competition. It is integral to your long term success that you understand that taking “risks” in your product creation life cycle is critical to ensuring your “passion” stays alive. Risk adverse companies eventually die and become prey for those willing to “re-create” their DNA and maintain their lifeblood as a Brand…

  • Always look “Create” original masterpieces…
  • Always look ahead, never behind, leave that for “Imitators” …
  • Always maintain your “Lifeblood” as a brand…

Enjoy the Ride..!
Bryan Smeltzer

LiquidMind

LiquidMindsite.com

“Product Innovation & Marketing Success Blog..”


The author

At times, either in the beginning, or over the course of building a brand, these get lost in translation or become reactionary vs proactive strategies. To build a successful brand, these need to be front and center as a company lays the foundation for successful Growth. At Liquid Mind, we assist you in either IGNITING or RE-IGNITING your brand through foundational Growth elements. Strategy Partner for Disruptive Brands. The LiquidMind team has extensive executive level experience in; Go to Market Development, Startups, Brand Positioning, Product Creation, Marketing Strategies, Social Media Channel Development and Merchandising Execution with some of the most worlds most re-known brands.

LiquidMind