August 26, 2021
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Product Ideation | The Road to Realizing Great Products

by LiquidMind in Business , Entrepreneurship , Leadership , Marketing , Social Media , Social Media 0 comments

The Visionary Chronicles PODCAST

CHRONICLE: August 25th, 2021

IDEATION | The Road to Realizing Great Products

In my new PODCAST, I outline how to implement an Ideation process that genuinely realizes excellent products.

Ideation is an essential foundational piece for every authentic brand, the ones that consistently realize innovative, disruptive products or services. It may seem simple enough to those who understand the word but not realized through misunderstanding the Process.

Ideation is the starting point for generating a great Idea first and foremost. This idea is developed not necessarily from what has already been created; incremental updates do not move the needle or create excitement. But instead, they more often are generated from that which has NOT yet been created or adapted from an alternative product or system.

A case in point is when Nike created Flywire, the product team adapted an idea originally invented for suspension bridges but saw how it could be ADAPTED for use in running shoes. When realized, this IDEA reinvented the category, and most brands adopted the flywire principles, which later moved into knit construction.

Ideation should be both challenging and fun at the same time. Naysayers are not allowed; those who neither contribute nor have the brain bandwidth to understand the Process. These ideas must be eventually vetted at the outset, but throughout Ideation, let the flood gates open to anything that will move your brand forward and disrupt your industry.

There are several core principles to making this Process a Reality, one that Realizes insanely Great Products;

  1. Have a Consistent Process, one that has a set timeline, but let the ideas flow freely!
  2. Negative Thinkers NOT Allowed; only those who appreciate the Process are let into the Corridors of the Future.
  3. Think Disruption First, Innovation Second, and Adaptable Third.
  4. Think Different, Have Fun, and Create Freely!

Ideation is a Process; those who understand and appreciate its flow and the need to be creative are rewarded, sometimes with Disruptive, more often Innovation, and Adaptation.

Stay True, stay Authentic, be Different, be Great!

Enjoy the Journey!

Bryan Smeltzer

© All rights reserved, Bryan Smeltzer, 2021

In my new Podcast, IDEATION | The Road to Realizing Great Products, I discuss building and executing a genuinely great Ideation process.

I discuss this and other business strategy topics and pressing issues facing Entrepreneurs, Executives, and Small Business Owners.

Please check out “The Visionary Chronicles” on these sites.

Available on:

https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2JyeWFuc21lbHR6ZXIvZmVlZC54bWw/episode/YnJ5YW5zbWVsdHplci5wb2RiZWFuLmNvbS81NzAwMjJmZS1lMzE2LTNhNmItYWEzMC1kZjJmNjRiN2EyOWI?sa=X&ved=0CAUQkfYCahcKEwiQmoCCss_yAhUAAAAAHQAAAAAQCg

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LiquidMind

A Brand Strategy Firm for those looking to disrupt their industry, build a global digital platform, business execution leadership, or just need someone who understands your business’s complexities and can provide solutions.

@bryansmeltzer

@bryansmeltzer.com

@liquidmindsite.com

@LiquidMind


The author

At times, either in the beginning, or over the course of building a brand, these get lost in translation or become reactionary vs proactive strategies. To build a successful brand, these need to be front and center as a company lays the foundation for successful Growth. At Liquid Mind, we assist you in either IGNITING or RE-IGNITING your brand through foundational Growth elements. Strategy Partner for Disruptive Brands. The LiquidMind team has extensive executive level experience in; Go to Market Development, Startups, Brand Positioning, Product Creation, Marketing Strategies, Social Media Channel Development and Merchandising Execution with some of the most worlds most re-known brands.

LiquidMind