The Visionary Chronicles PODCAST
CHRONICLE: August 25th, 2021
IDEATION | The Road to Realizing Great Products
In my new PODCAST, I outline how to implement an Ideation process that genuinely realizes excellent products.
Ideation is an essential foundational piece for every authentic brand, the ones that consistently realize innovative, disruptive products or services. It may seem simple enough to those who understand the word but not realized through misunderstanding the Process.
Ideation is the starting point for generating a great Idea first and foremost. This idea is developed not necessarily from what has already been created; incremental updates do not move the needle or create excitement. But instead, they more often are generated from that which has NOT yet been created or adapted from an alternative product or system.
A case in point is when Nike created Flywire, the product team adapted an idea originally invented for suspension bridges but saw how it could be ADAPTED for use in running shoes. When realized, this IDEA reinvented the category, and most brands adopted the flywire principles, which later moved into knit construction.
Ideation should be both challenging and fun at the same time. Naysayers are not allowed; those who neither contribute nor have the brain bandwidth to understand the Process. These ideas must be eventually vetted at the outset, but throughout Ideation, let the flood gates open to anything that will move your brand forward and disrupt your industry.
There are several core principles to making this Process a Reality, one that Realizes insanely Great Products;
- Have a Consistent Process, one that has a set timeline, but let the ideas flow freely!
- Negative Thinkers NOT Allowed; only those who appreciate the Process are let into the Corridors of the Future.
- Think Disruption First, Innovation Second, and Adaptable Third.
- Think Different, Have Fun, and Create Freely!
Ideation is a Process; those who understand and appreciate its flow and the need to be creative are rewarded, sometimes with Disruptive, more often Innovation, and Adaptation.
Stay True, stay Authentic, be Different, be Great!
Enjoy the Journey!
© All rights reserved, Bryan Smeltzer, 2021
In my new Podcast, IDEATION | The Road to Realizing Great Products, I discuss building and executing a genuinely great Ideation process.
I discuss this and other business strategy topics and pressing issues facing Entrepreneurs, Executives, and Small Business Owners.
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A Brand Strategy Firm for those looking to disrupt their industry, build a global digital platform, business execution leadership, or just need someone who understands your business’s complexities and can provide solutions.
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.