Product Innovation Matrix Strategy
When brands look to expand market share or create new value through category disruption or innovation, they must move along this matrix and position the products correctly.
This is a critical element when commercializing new products and moving along the supply and demand curve to provide value at each tier.
You have three choices;
Core Products, line updates
Adjacent, line extensions
Transformational, disruption, innovative game-changers
Each is a key ingredient to defining a successful Product Line Strategy.
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At times, either in the beginning, or over the course of building a brand, these get lost in translation or become reactionary vs proactive strategies. To build a successful brand, these need to be front and center as a company lays the foundation for successful Growth. At Liquid Mind, we assist you in either IGNITING or RE-IGNITING your brand through foundational Growth elements. Strategy Partner for Disruptive Brands. The LiquidMind team has extensive executive level experience in; Go to Market Development, Startups, Brand Positioning, Product Creation, Marketing Strategies, Social Media Channel Development and Merchandising Execution with some of the most worlds most re-known brands.