Product Innovation Matrix Strategy
When brands look to expand market share or create new value through category disruption or innovation, they must move along this matrix and position the products correctly.
This is a critical element when commercializing new products and moving along the supply and demand curve to provide value at each tier.
You have three choices;
Core Products, line updates
Adjacent, line extensions
Transformational, disruption, innovative game-changers
Each is a key ingredient to defining a successful Product Line Strategy.
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Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.