August 18, 2021
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Product Positioning | How to Find Your Open Water Opportunities

by LiquidMind in Business , Entrepreneurship , Leadership , Marketing , Social Media 0 comments

The Visionary Chronicles PODCAST

The Visionary Chronicles PODCAST

CHRONICLE: August 18th, 2021

” Your premium brand had better be delivering something special, or it’s not going to get the business..”
Wisdom from Warren Buffett

BRAND POSITIONING | Find Your Open Water Opportunities

In my new PODCAST, I outline how to find Opportunities others may not see for lack of Vision or Insight.
When Finding your Open Water, the Opportunities others fail to see as a result of fighting over the same shark-infested, bloody water where others fish. A simple analogy, but one many fail to execute in the marketplace.
If you look at the vast open water of the ocean, it represents beauty in motion, most of which you can not see. This beauty flows in harmony, but when competition arises, it can get ugly quickly; survival mode kicks in.
This vast open water, so much beauty, but when it comes to defining and developing how to attack markets here on land, we fail to see the enormous number of opportunities. We wade into waters where we know predators exist vs. where they do not. So is the nature of companies surviving in our world trying to fight off much larger predators and gain market share. Find your open water; it exists; you just need the Vision to see it!
When finding your opportunity, one where you find calm, blue water, a space where you can dominate and be appreciated by those who love your Brand, many smaller brands have taken on the big predators and won. They proactively built a community of followers who appreciate an authentic product and Brand.

There are several areas of focus in determining where opportunities exist and finding your Open Water;

  1. Value Provided(CONSUMER); how do you make my Life and User Experience (UX) better?
  2. Profit Gained (COMPANY); is it a sustainable business?
  3. Community Support (CULTURE); how will you drive your Vision and Build Passion around your Brand?
    If any of these fall short or are not committed to your Brand, you will find yourself floating towards shark-infested, Bloody waters. Most commodity brands play here and piggyback off those who are Truly, Authentically Visionary.
    Maintain each of these, and your success is much more likely. Although still challenging, your Destiny is in your hands, not in the hands of others.
    This strategic alignment with key stakeholders throughout the Brand must be consistent from the top down.
    Finding Open Water Opportunities is made more accessible by instituting these core principles. The Steps;
  • Define your Opportunity
  • Gauge your Predators
  • Find your Value POD
  • Protect your Turf
  • Stick to your Foundational Principles
  • Drive your Culture
  • Execute Relentlessly!
  • Stay True, stay Authentic, be Different, be Great!
    Enjoy the Journey!

  • © All rights reserved, Bryan Smeltzer, 2021
  • In my new Podcast, BRAND POSITIONING | Find your Open Water Opportunities, I the process of positioning your Brand for success, finding your Opportunities, and ensuring your Success! The Visionary Chronicles Podcast

I discuss this and other business strategy topics and pressing issues facing Entrepreneurs, Executives, and Small Business Owners.

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Bryan Smeltzer

The author

Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.

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