With most business in stop mode, your activities related to improving sales opportunities now and for the future need to be addressed. With the global shut down, this provides an opportunity to clean up, energize, invest and streamline your B2B and DTC infrastructure. From finding ways to more effectively communicate with both internal employees and external customers will provide for a more efficient User Experience (UX).
In an economy which is rapidly moving on-line, finding ways to build this segment and maximize e-comm opportunities you will be well served as we come out the back end of this crisis.
At LiquidMind Inc, #liquidmindsite we are pivoting our brands to continually and consistently think more on-line vs off-line, this is self preservation at its best. Our brands were moving 24/7 without putting much thought towards the future business model…now they are forced to address these weaknesses. Those who are proactive while others are static will be leaders for the future.
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.