The Visionary Chronicles PODCAST
RELENTLESS EXECUTION | How to Ensure a Consistent Execution Process
“History is a relentless master. It has no present, only the past rushing into the future. To try to hold fast is to be swept aside…”
Wisdom from John F. Kennedy
Relentless Execution is a trait few can truly say they have in place and are committed to with their brand or company. The overriding reason… it is HARD to implement correctly.
Too few brands understand the overriding commitment and integrated pieces of the puzzle that ensure a successful execution process, much less a relentless one. The core foundation of Relentless Execution is having a clear, concise, and well-communicated process and team expectations. Yes, team, a Vision is only as good as your ability to execute the strategy with the team, not an individual.
Being relentless does mean you are continually in people’s faces, ensuring they are doing what you have told them to do, quite the opposite. Through your clearly defined execution process, everyone; knows their role, realizes the expectations, and how interdependent they are as a whole—being able to stay calm in the face of a storm and reward those who were integral to successfully realized the Vision.
The team must understand how they are an essential part of successfully executing the brand Vision, much like an orchestra, each instrument a key to playing in harmony. When one is out of crucial, everyone knows, but they make beautiful music together when played well and in unison.
It is executing which is a cornerstone to all successful, generational, Visionary brands. It takes commitment to be the best through defining expectations and rewarding results!
Stay True, stay Authentic, be Different, be Great!
Enjoy the Journey!
© All rights reserved, Bryan Smeltzer, 2021
The Visionary Chronicles PODCAST
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long-term revenue growth.
Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.
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The author
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.