Responsibility and ownership of your product or category is a key principle within Innovative brands who create, build, and grow global market share.

This CORE foundational principle allows those individuals leading a category to put the right pieces in the right place and ensure the team is firing on all cylinders.

Most, if not all, great brands have this structure and those who do not waver in their decision-making process and lose sight of their purpose, as a direct result lose market share, equity, and loyalty.

#brandingstrategy #branddevelopment #liquidmindsite #thevisionarychronicles #brandstrategy #branding #innovationstrategy

https://hbr.org/2020/11/how-apple-is-organized-for-innovation

The author

Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.