Responsibility and ownership of your product or category is a key principle within Innovative brands who create, build, and grow global market share.
This CORE foundational principle allows those individuals leading a category to put the right pieces in the right place and ensure the team is firing on all cylinders.
Most, if not all, great brands have this structure and those who do not waver in their decision-making process and lose sight of their purpose, as a direct result lose market share, equity, and loyalty.
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At times, either in the beginning, or over the course of building a brand, these get lost in translation or become reactionary vs proactive strategies. To build a successful brand, these need to be front and center as a company lays the foundation for successful Growth. At Liquid Mind, we assist you in either IGNITING or RE-IGNITING your brand through foundational Growth elements. Strategy Partner for Disruptive Brands. The LiquidMind team has extensive executive level experience in; Go to Market Development, Startups, Brand Positioning, Product Creation, Marketing Strategies, Social Media Channel Development and Merchandising Execution with some of the most worlds most re-known brands.