Retail as we knew it will never be the same. In many ways this is good, and in other ways this will be bad.

From the perspective of progressively updating, adapting, and adopting with a few rare exceptions, has been slow to change…Unless forced to… Now they have to change or become extinct, this is good..

Now for the bad, the changing environment where retail will have to adapt to in this new world. It will be very difficult to create a dynamic, lifestyle-driven experience and one where customers feel comfortable

At LiquidMind #liquidmindsite we are working with brands and also retailers to define their new world, and “open water” #openinnovation opportunities to pursue.

https://hbr.org/2020/06/what-will-the-retail-experience-of-the-future-look-like

The author

Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.