March 6, 2020

Retail “Life” Age…

by LiquidMind in Uncategorized 0 comments

Blurring the lines between “brick” and “click” may provide some much needed relief for the retail sector. 

Being able to provide convenience with value is a key ingredient to successfully bridging this gap. In order to execute properly the retailer must not only engage, but ensure they are personalizing after purchase as well. 

They will need to gather some personal intelligence in order to provide long term value to this new customer. 

This experiment remains a mystery, but is a step in the right direction.

At LiquidMind #LiquidMindsite we support brands and retailers in transitioning into this “New Age” of retail.





The author

Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.

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