The new reality of retail is the digital consumer experience (CX), both in-store and on-line.

Providing an experience across different levels of product engagement and fulfillment will set you apart. I say fulfillment, as customers are now so used to the PRIME expectation, so the sooner you can provide the reality of the product experience the more satisfied your community will be in the short and long run.

This goes for brands and retailers, match the expectations with reality, don’t overpromise and under deliver.

At LiquidMind #liquidmindsite we work with our global brand partners to bring this vision to life, and allow the community to share in their experience.

#liquidmindsite

#HBR

#thevisionarychronicles

https://hbr.org/2020/07/the-pandemic-is-rewriting-the-rules-of-retail

The author

Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.