September 30, 2019

Ride the Wave..or Create it !

by LiquidMind in Uncategorized 0 comments

As I have previously discussed, brands can either “ride out” their success, or they can create a “new wave”. Most prefer to ride their wave out, or catch someone else’s. It is the fearless brand that takes chances, and some may hit the rocks occasionly, but when they “catch” a wave it is usually a monster.

It is risk tasking that allows you to search for your blue ocean, and not delve into the bloody waters infested with other sharks. This blood bath may feed your product engine for a period of time, but you must always look to create your own wave. Many catch others ideas, and create a better method, process or products, but you must find that wave which everyone talks about long after the sun has gone down. Search and you will find. At some point your hard work will pay off, and you and the entire brand will be richer for it. Keep searching for the next great wave, it is out there and is those that discover it first who will be remembered !

  • Always look for the next Wave.. !
  • Always ride it, but then start searching for┬áthe┬ánext One..!
  • Always strive to be first, the waves are fresh and the Ocean Blue..!

Enjoy the Ride !

Bryan Smeltzer


“Product Innovation & Marketing Success Blog…”

The author

At times, either in the beginning, or over the course of building a brand, these get lost in translation or become reactionary vs proactive strategies. To build a successful brand, these need to be front and center as a company lays the foundation for successful Growth. At Liquid Mind, we assist you in either IGNITING or RE-IGNITING your brand through foundational Growth elements. Strategy Partner for Disruptive Brands. The LiquidMind team has extensive executive level experience in; Go to Market Development, Startups, Brand Positioning, Product Creation, Marketing Strategies, Social Media Channel Development and Merchandising Execution with some of the most worlds most re-known brands.