UX-User Experience Simplified
When defining your User Experience (UX) or Customer Journey however you want to term it, always ensure you have built simplicity into the process.
With the tech-heavy world, we live in, this can be easily overlooked. Not only should the product or service interface be easier translated, but the Journey should be easy, and a very simplified logically organized stepped process.
As #SteveJobs would often quote and preach, Simple Sophistication in all your do, the 1,2,3 stepped approach.
#userexperience #uxstrategy #simplesolutions
#apple
@bryansmeltzer.com
@LiquidMindsite.com
https://hbr.org/2021/05/4-strategies-to-simplify-the-customer-journey
The author
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.