May 24, 2021
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Simple Engagement

by LiquidMind in Business , Entrepreneurship , Leadership , Marketing 0 comments

UX-User Experience Simplified

When defining your User Experience (UX) or Customer Journey however you want to term it, always ensure you have built simplicity into the process.

With the tech-heavy world, we live in, this can be easily overlooked. Not only should the product or service interface be easier translated, but the Journey should be easy, and a very simplified logically organized stepped process.

As #SteveJobs would often quote and preach, Simple Sophistication in all your do, the 1,2,3 stepped approach.

#userexperience #uxstrategy #simplesolutions

#apple

Bryan Smeltzer

LiquidMind Inc.

@bryansmeltzer.com

@LiquidMindsite.com

https://hbr.org/2021/05/4-strategies-to-simplify-the-customer-journey


The author

Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.

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