Social Media investment and ongoing management has come front and center since the pandemic.

With the marketing spend increasing by over 74% ensuring you are setting clear expectations for both the short and long term is key.

Social Media channels and community engagement are assets that can be converted to clear ROI, just be sure you have defined these metrics.

At LiquidMind #liquidmindsite we are working with our global brands in developing a clear Social Media strategy with definitive metrics for ongoing growth.

Be sure to look out for my new Podcast, “The Visionary Chronicles” on Apple Podcasts, Google Podcasts, Pandora, iHeart, and Spotify. We will be covering the most critical issues facing businesses now, and how to manage through this Pandemic.

#thevisionarychronicles

#liquidmindsite

#socialmediamarketingtips

https://hbr.org/2020/07/how-to-get-more-from-your-social-media-partner

The author

Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.