June 25, 2019
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Start ups…

by LiquidMind in Business , Social Media , Uncategorized 0 comments

Adaptability and Independence are Key traits when you are building a Start up team, and the two hardest to determine.

Start ups are a unique animal, and very few are cut out to succeed in this dynamic, ever changing environment. Being able to adapt, take on roles where you are needed, and adapting quickly to both the ups and downs with the revenue/profitability cycles.

I know firsthand, having started my own apparel brand, running it for 9 years and selling to a PE firm prior to joining Oakley. This was quite a ride, and your team is what makes it succeed or fail, and the ability to provide both Vision and Leadership.

These traits are invaluable, and needed in order to give yourself the best chances for success with a Start-up.


Enjoy the Ride !

Bryan Smeltzer



The author

At times, either in the beginning, or over the course of building a brand, these get lost in translation or become reactionary vs proactive strategies. To build a successful brand, these need to be front and center as a company lays the foundation for successful Growth. At Liquid Mind, we assist you in either IGNITING or RE-IGNITING your brand through foundational Growth elements. Strategy Partner for Disruptive Brands. The LiquidMind team has extensive executive level experience in; Go to Market Development, Startups, Brand Positioning, Product Creation, Marketing Strategies, Social Media Channel Development and Merchandising Execution with some of the most worlds most re-known brands.