Many leaders have great IDEAS on what they would like to create and commercialize, but few take into account the entire HOLISTIC impact it has on the company as a whole.
In order to successfully integrate an IDEA, one that impacts your category, how you do business, makes your team more efficient, it must be realized and adopted throughout the entire company.
In order to have an enterprise-level Strategy that refines, defines, or disrupts, you must have a HOLISTIC implementation or more often than not it will fail.
#strategy #strategicleadership #leadershipdevelopment #leadershiplessons #execution
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.