There are many critical areas required in order to properly execute a Strategy, and most are either ignored or lost in translation.
The critical components to properly managing this process are defining your Vision, Communicating the Vision through objectives, executing the Vision through initiatives, and learning from your process flow and achievements realized.
Be sure to follow a Process to executing your Vision, and stick to this flow, and do not take shortcuts.
#strategyexecution #vision #visionary #vision #brandstrategy #branddevelopment
The author
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.