April 22, 2019

Strategy Myth…

by LiquidMind in Business , Social Media , Travel , Uncategorized 0 comments
No doubt that a clear, defined corporate Strategy is a key component to driving long term success, building a cohesive team, and successfully adapting to emerging technologies.
With the progression of Digital transformation, and AI integration in our daily lives, this must be a continual “adaptable” part of a companies short and long term Strategy plan.
Being nimble, adaptable, but with a clear plan on how these technological integrations will provide “value” to the company as a whole. To many times, these technologies are integrated not to provide value, but rather to simply say that is has been done w/ no clear plan as to realizing ROI.
Great article from Harvard Business Review on misconceptions regarding Strategy, but with a clear message that having a plan is not enough, being flexible and adaptable with the plan is critical…
Enjoy the Ride..!
Bryan Smeltzer

The author

Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.

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