The Visionary Chronicles PODCAST
Sustainable Innovation | How to Structure your Brand for Innovation
Building a Sustainable Innovation Pipeline is related to creating, building implementing, and executing an Innovation product strategy.
Many brands are the inevitable “one-hit wonder”, where other brands who have built this process into their Culture are able to sustain their Innovation platform and inevitable competitive edge for generations.
#innovationstrategy #brandstrategy #innovationpipeline #branddevelopment #productinnovation #productdevelopment
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. In addition, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.