THE VISIONARY CHRONICLES PODCAST Strategy | Successful Branding Strategies (10 Principles Brands can Deploy to Sustain long-term Revenue Growth) Brands either have a Vision for their future or they do not, those who do succeed, those who do not either follow or disappear. Finding ways to sustain and grow your Brand Equity through building Loyalty […]
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Tag Archives: adidas
adidas, stayfoolish, stayhungry, stevejobs
Stay Hungry…& Foolish…
in“Stay Hungry….Stay Foolish..” Infinite Wisdom from Steve Always remain Hungry, and Foolish enough to know you have a lot to learn. #stevejobs #stayhungry #stayfoolish
Read Moreadidas, Apple, nike, oakley, Steve Jobs
Strategic Viral Marketing…
inStrategic Viral, brand driven, marketing is one of the most strategic weapons available in the marketing Arsenal. This weapon, if deployed effectively and accurately, allows you to touch the “core” of your demo with messaging, imagery and a targeted “injection” that connects them with the brand. With the increasing use of digital & social media […]
Read Moreadidas, Augmented Reality, branding, Bue Ocean, special olympics
Brand Foundation…
inWhen looking to establish yourself within a specific market, whether locally or globally, establishing your brand “Pillars” are crucial to building a long term strategy. These “Pillars” are what anchor your company from the top, and liquify the entire company on a daily basis. If you do not know what you “stand for”, then how will […]
Read Moreadidas, analytics, Apple, artificial intelligence, bob marley, digital revolution, disruption, Disruptive Innovation, innovation, market driving, oakley, Steve Jobs
Innovation Pipeline…
inThis “Innovation Pipeline” build is a sophisticated process, from defining the overall market space/opportunity to brand positioning, through design “ideation” and eventual commercialization of your concept, each progressive step must be managed to ensure the execution happens within timeline expectations. It is one thing to have a great idea, but if it is never commercialized, […]
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