Tag Archives: adidas


Master Product Life Cycle Planning…
March 11, 2019
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Master Product Life Cycle Planning…

by LiquidMind in Business 0 comments

A key formula to assuring you are able to realize your goal of being an “Innovation” driven brand, is to assure the innovation hits the market at the right time, in the right markets with the right consumer. This is all achieved by ensuring you have a cohesive Product Life Cycle Planning system in place. […]

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Building Brand Equity…
March 5, 2019
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Building Brand Equity…

by LiquidMind in Business , Social Media , Uncategorized 0 comments

Driving Brand Equity has many ingredients and each is built around the key principles of which the brand was founded. As you evolve and grow these principles can be adjusted, but not from the main positioning objective that are the origins of the brand. To stick with what made you “stand for” is difficult at times, […]

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Market your Evolution…
February 26, 2019
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Market your Evolution…

by LiquidMind in Business 0 comments

The Evolutionary process behind how  a product, or product line, was conceptualized and eventually commercialized is a “key” to visualizing how a brand inspires Innovation in its design process. As you show, both visually and verbally, this “product and brand evolution story”  to your customer/retailer it becomes clear the effort that goes into this process, […]

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Product Vision vs Reality…
February 6, 2019
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Product Vision vs Reality…

by LiquidMind in Business , Social Media , Uncategorized 0 comments

When selecting a primary source to produce your product overseas, you must ensure that the “core” capabilities of  the factory match the “vision” of the Design team and brand as a whole. This many times is where brands fall short, and compromise happens, whether in construction, materials or both. In falling short, you risk alienating […]

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Driving Brand Value
January 23, 2019
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Driving Brand Value

by LiquidMind in Business , Social Media 0 comments

Driving Brand Valuehas many ingredients and each is built around the key principles of which the brand was founded. As you evolve and grow these principles can be adjusted, but not from the main positioning objective that are the origins of the brand. To stick with what made you “stand for” is difficult at times, […]

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Product Vision…
December 27, 2018
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Product Vision…

by LiquidMind in Business , Social Media , Travel 0 comments

Whenselecting a primary source to produce your product overseas, you must ensure that the “core” compentancies/capabilities of  the factory match the “vision” of the Design team and brand as a whole. This many times is where brands fall short, and compromise happens, whether in construction, materials or both. In falling short, you risk alienating your […]

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Make a Difference…
October 22, 2018
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Make a Difference…

by LiquidMind in Business 0 comments

Many people say when the timing is right I will serve. However, if you wait for the right time you may never serve for a greater purpose. Recently I had the privilege and honor of learning I will serve on the Board of Directors for the “Make A Wish” foundation (www.wish.org).  This is an organization that […]

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Innovation Pipeline…
October 19, 2018
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Innovation Pipeline…

by LiquidMind in Business 0 comments

This “Innovation Pipeline” build is a sophisticated process, from defining the overall market space/opportunity to brand positioning, through design “ideation” and eventual commercialization of your concept, each progressive step must be managed to ensure the execution happens within timeline expectations. It is one thing to have a great idea, but if it is never commercialized, […]

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Inspired Product Design…
October 19, 2018
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Inspired Product Design…

by LiquidMind in Business 0 comments

Inspired Design… Every brand aspires to blend creative designs with the most innovative, market driving concepts. This objective and “true” brand foundation starts with inspiring your design team, and allowing the freedom to be creative beyond reality. Eventually, reality is brought to life in these designs, but it always starts with what is thought to […]

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Brand vs Commodity…Your Choice
October 19, 2018
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Brand vs Commodity…Your Choice

by LiquidMind in Business , Social Media 0 comments

Brand or Commodity…Your Choice, but this is a choice you will have to make with your brand or product. A unique point of difference whether through your product, market positioning or both, will give your company an edge. However, in order to stay true to your root values and survive – the better choice is establishing […]

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